Online Presentations - A Solution for Rising Gasoline Costs
The price of gasoline is increasing and approaching $4.00 per gallon! Are you concerned about the rising cost of transportation? How much time do you spend on the road? Do you spend more time sitting in your car or in front of prospective clients? What can you do to protect your business and survive rising fuel costs? How can you remain profitable during times of increasing transportation costs?
Besides the cost of gas, what about your transit time to see potential clients? Has this ever happened to you? You drive thirty to forty-five minutes to get to your first appointment. You arrive at a prospective client's office and the CEO is not there! Here is another example. You are scheduled to talk with the president of a company that exactly fits your target market. Unfortunately, your appointment abruptly ends after only fifteen minutes! You thought that you had an hour! Here is a third example. Your first meeting begins twenty minutes late due to a phone call taken before your scheduled meeting with the vice-president!
How would you feel after these appointments? Of course, these situations never happen with you or your sales people! Right? Is it possible to manage your time more effectively?
There is a cost effective solution available! Now is the time to consider other options to connect with your prospective clients! What about using your computer as a business presentation tool?
If you want to find a way to reduce expenses, consider using technology to connect with prospects. This is a great alternative sales solution! You can reduce your transportation and travel costs by conducting online presentations to complete first call interviews.
Why not conduct an online meeting? You can use Citrix Go-To-Meeting technology. There is also a Webex application that you can use or perhaps other software. Large, mid-size and small companies use inside sales personnel to get new business successfully. You can too!
Realistically, do you really expect to pick up the check and complete the sale on the first appointment?
Does it make good sense to travel just to meet them for the first time? Your first meeting should be used is to better understand your prospect's needs, concerns and challenges. It is not to offer your solution after a few minutes of rapport building. Although, the Internal Revenue Service (IRS) allows an expense for miles traveled by automobile, does it make financial sense to see every prospect face to face?
Instead of spending two to three hours in traffic every day, why not reduce your travel costs by using online presentations? You could realistically save at least four to six hours per week! What would you do with an extra four to six hours each week?
Using your computer not only reduces costs, but also it can generate more business! By using virtual presentations, you can personally connect, talk and engage more people! The more people you talk with, the more potential for business! You do not have to see somebody to do business. Why do you have to have an initial face-to-face meeting to start a business relationship? It is not uncommon that I have four, five or six meetings in one day --- without leaving my office! Can you get the same productivity driving in your car?
Of course, this means that you have to have excellent communication and superb sales skills! Additionally, you need great presentation materials to convey the right message! Third, your prospect must be comfortable with this new technology. Last, you must be well prepared and trained! Yes, this means that you and your employees must learn a new skill and adopt a new sales technology tool. However, your potential return on investment far outweighs the risk!
There are other advantages to using online presentations as sales tool:
Creates a visual picture to reinforce your value proposition!
Provides a guideline and helps to set the agenda for the first appointment!
Elevates your status with your prospect by using state-of-the-art-technology!
Allows you to become a better time manager and dedicate more time to work
on your business!
Spend more quality time with your best prospects
Commit more time to you and your company employees' own education and training!
Improves more productivity and efficiency by scheduling daily and weekly activities!
Promotes more personal time for individual needs and to spend with family and friends!
Allows more time to handle necessary administrative duties and responsibilities!
Reduces the wear and tear of company automobiles!
Reduces gasoline costs!
Reduces the impact on the environment due reduced use of company automobiles!
Increase your profit margin by lowering your company expenses!
Does it work? What is the bottom line?
Well, my profit margin is a healthy eighty percent! This means that for every dollar that my company collects, I keep eighty cents! Additionally, I have able to expand my business nationally! I have clients in Georgia, Colorado, Florida, New York and North Carolina. Some of my clients, I have never met! I conduct most of my meetings online versus face-to-face. Yes, it works for me! And, it can work for you too!
Increase your sales and profits! Conduct online first call presentations! Go virtual now!
Kenneth D. Brown is President and CEO of E3 Capital Resources, LLC (E3C), a business development company that specializes in business success systems, leadership, sales, communication and technology. Ken is a passionate entrepreneur and coach. He embraces the servant leadership philosophy and serves as a catalyst for free enterprise, small business and economic development. Ken works with growth-oriented companies in technology, health care, manufacturing, financial and business services industries. E3C stands for Entrepreneurship, Empowerment, Evolution, Connect, Collaborate and Create.... as in greater opportunities for all entrepreneurs worldwide!
Check out the company website: http://www.smartadvantagecoaching.com - Ken's Business Community website: http://www.my-business-community.com and Ken's Podcast: http://www.E3C.podOmatic.com
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