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When making a professional impression counts, be careful where you cut corners. In the sales world presentation is everything. Whether you are selling the boss or the boardroom on a new concept, or formally engaging a client to evaluate your product or service, you will be judged not only by your appearance and demeanor, but also by the attention to detail devoted to your literature and media.

There are many intangibles related to how people "buy" you. Some would call it shallow, but with two otherwise equally qualified candidates side-by-side, one dressed in a well-fitted suit and the other in casual clothes, the odds are in favor that the professionally dressed person will be better received than the casually dressed one, based on nothing more than perceptions and impressions. Although many decision makers may feel that they typically remain impartial to "superficiality", they will concede that they are impressed with employees who predictably (consistently and reliably) add finishing touches to fine tune presentations. Those employees are often the "go to" people in the company. They are also the ones who dress one notch above their peers, use a color copier rather than a black and white one, bind their reports rather than staple them, and add animations to their Microsoft PowerPoint presentations, rather than use static screens of boring text.

To tie it all together, a successful presentation with handouts provided in a multimedia format, whether CD-Rom or DVD, is a nice touch. But it is also where most people, even the best prepared, fail to make their mark. True, including a digital copy of your report and slide show is a cut above the norm. In most cases, however, the discs end up being hand labeled with a marker or affixed with stickers, giving the feel of it being an afterthought rather than an integral component of the agenda. In short, it misses the "Wow" factor.

Consequently, the attempt to include a "bonus" to heighten the value of your presentation ends up having the exact opposite effect, devaluing the delivery by conveying a homemade appearance rather than a polished one. It is unfortunate that most short-order office supply stores do not offer professional disc production along with their printing and binding services. The successful person usually gets their act together in advance, so why not prepare your media in like-fashion?

The solution is simple and readily available, professionally called "short-run disc duplication". Technology has made it possible to produce small quantities of discs (and professionally label them) for delivery within a matter of a few days at economical prices. In fact, the cost of producing a CD or DVD-ROM is often less than the cost of producing a small full-color report, and it can usually be delivered in about the same amount of time.

What does this mean for your presentation? It gives you the professional edge over other presenters. It captures the "Wow" factor. Specific comments may not be made by the decision makers on the spot, but eyebrows will raise and your "above-and-beyond" professionalism will be mentally noted by all. You will read it in people's faces as you stand before them, making your presentation. It's high-impact.

Your goal is not necessarily to make your competition look bad, but when you look great by adding finishing touches to your presentation that are conspicuously absent from theirs, the end result is what you want to achieve; yours shines and is remembered, while the rest are generically forgotten. The next time you need to make your mark in the boardroom in short order, consider a quick batch of short-run discs.

There are many companies that specialize in disc duplication, replication, and authoring. From a consumer standpoint, it would seem simple enough to expect your multimedia project to be defined by "copy a quantity of 100 CDs", or something as succinct. Unfortunately, with all of the options for inserts, cases, covers, media types, and labels, it can become confusing when actually placing an order. To make the process as simple as it SHOULD be, you will find answers to the most commonly asked disc- related questions at http://www.benchmarkmultimedia.com/faq.html

Benchmark Multimedia is unique (http://www.benchmarkmultimedia.com). They focus on multimedia projects from the customer's perspective, knowing that clients want the confidence of knowing the product will be perfect, and produced using cutting edge software and equipment. Benchmark provides a turnkey solution for your multimedia needs, delivering on time and on budget. Benchmark Multimedia stakes its reputation on delivering, accordingly. (Website built and optimized by http://www.webdrafter.com).

You can tap the collective wisdom of other PowerPoint users by posing questions in discussion groups, reading PowerPoint blogs, or using any of the other community resources mentioned in this article.

Presentaciones Power Point81844

Here is an important copywriting technique that I use when writing proposals and sales letters.
It refers to "price".

This is something that happens all the time. In proposals and letters the price is buried at the end of the documents.

People believe by explaining all the benefits in the first few pages and leaving the price till the last, that the buyers will be pleasantly surprised when they notice how much it will cost them.

However it doesn't work like that.

When you think about it, what do you do when you are a buyer?

I always flick through the document until I find what it will cost. If the price is more than I want to pay, I put the document away, never to see it again. I dont go back to read it again.

A well written proposal mentions how much it is going to cost up front so the reader doesn't have to go digging for it.

They can see how much it costs and then react to the amount and, if it's more expensive than they thought it would be, they will keep on reading through the document, looking for ways to justify the price in their minds..

Why is it more expensive than I thought?

What special results is it supposed to achieve?

What do they claim to be able to do to justify the price?

It has been tested dozens of times in our own proposals and campaigns, as well as with our clients. Putting the price up front always wins "hands down", every time we test it.

Two more tips on price:

1. Dont say "price" or "cost" in the document. Use the word "investment" instead.

You may think it sounds like a small thing, but it has a major psychological effect on the reader.

When you use the word "cost", it makes the reader feel like it is an expense. However, the word "investment" makes them feel like they are making an investment which will give them a considerable return.

2. Dont say "Your investment in the abc gizmo widget is $2456". Say instead, "Your investment in the abc gizmo is $2456 and includes 12 refills (valued at $xxxx), free life time technical support, and life time replacement guarantee etc."

What youve done here is, by ending a sentence with the price, you have given them time to reflect on the amount.

By mentioning the price and at the same time giving a brief snapshot of what it includes, the reader instantly makes the association between the price and the return they will get for their investment.

In this case, the buyer makes the purchasing decision based on what they see as value for money and not on the actual cost to them.

For more tips and information about how you can create winning Proposals and Tenders in no time, visit the Words that Sell website: http://www.wordsthatsell.com.au/adtrackz/go.php?c=wordsthatsell

Kristina is a successful and internationally acclaimed Copywriter, Internet Entrepreneur, Author and Speaker. Kristina has also pioneered many business success stories.

Words that Sell services and products include:

Secrets of Freelance Copywriting Success course
Website Copywriting Mastery course
Direct Mail Copywriting Mastery course
Press Release writing
Direct Response Copywriting
Proposal writing
Yellow Pages ads
Website and SEO content writing
Newsletter writing

http://www.wordsthatsell.com.au

This article now contains a new demo that shows you exactly how to change or delete a placeholder. Placeholders are boxes with dotted borders that hold content in its place on a slide layout. You can change a placeholder by resizing it, repositioning it, or changing the font, size, case, color, or spacing of text within it. You can also delete a placeholder.

Free Power Point Slide77118