Powerful Words - The Art of Presenting With Mastery
It is hard to believe but it is one of those peculiar urban facts that some people in surveys voted fear of public speaking a more terrifying prospect than the thought of death. The very idea of speaking up in front of an audience of 3 or 300 is enough to have us breaking out in a cold sweat and seeking the safety of the duvet. Even the poisoned chalice suddenly seems appetizing.
Yet giving presentations and conducting ourselves verbally is becoming an increasingly essential prerequisite of the modern executive. Whether it is representing yourself well in a weekly staff meeting or engaging and influencing a conference hall packed with international delegates the tone, content and message has to be effective.
There are so many minefields to tread through to ensure you come across as professional and credible. How can you be sure your intention is understood? Do you send out mixed messages via your choice of trousers? How can you get people to respond in the way you want them to?
More often than not delivering the message or "getting through it" is just not enough. You may have to educate and influence your audience, persuade or challenge their perceptions. And what about hecklers? Quite often dealing with difficult people and their questions is where style over steely nerves will give you the edge.
Nobody wants to listen to some corporate clone droning on about some interminable but worthy cause; it is guaranteed to have the audience turning off rather than tuning in. Neither do audiences want some would-be entertainer whose own ego blinds them to the fact that they'd never get past the first week of an X Factor audition, let alone hold a live audience's attention.
Although the best public speakers hone their craft via experience there are some highly effective and practical steps anyone can take to add mastery to their presentation skill performance.
Steps such as:
Researching the age/status and origins of your audience
Devising some attention grabbing introductions and thought provoking finales
Creating visual stimulation to break up different subjects
Using your voice as a tool to gain attention
Using powerful language
Being "in the moment"
Controlling your nerves
Connecting with your audience
Looking sharp and appropriate
Being yourself
The last point here is probably the most important one. You don't want to become a speaking-by-rote automaton but a real and engaging orator. When you are being at your best, speaking with authenticity and passion and with a genuine feel for the subject you instantly stand streets ahead of the over-rehearsed robot trotting out the company line. People listen because they like what you are saying.
Presentation skills mastery is key in raising the individual as well as an organization's profile, it adds a personal touch by bringing a human face to big business and it encourages confidence in both the presenter and the audience.
Susan Tomlinson provides bepoke solutions to improve the motivation and performance of managers and their teams. She specializes in helping women in business to build confidence, balance and success. Get her valuable tips and resources and the workbook "Speaking for Success" at http://www.realcoachingsolutions.co.uk/productsandservices/success.htm
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